About Letterman Standard
For the work behind the uniform.
The early practice. The extra rep. The commitment to a team.
That is the spirit behind Letterman Standard—a sports-nutrition brand for athletes and the families who support them.
Why we started Letterman Standard
At travel-team tournaments, we saw how much athletes and their families put into competing—the training, the travel, the long days and the commitment. What often seemed missing was practical nutrition guidance to help them prepare for those demands.
Meanwhile, supplement marketing offered plenty of bold claims. It was harder to find straightforward explanations of what a product does, what the evidence supports and when it might be useful.
We started Letterman Standard to help make those decisions clearer.
Our approach starts with the habits that matter: eating well, getting enough sleep, staying hydrated and training consistently. Supplements can have a role alongside that foundation. Understanding that role should come before buying a tub.
That is the standard we want to earn: purposeful products, clear explanations and respect for the athletes doing the work—and the families supporting them.
What the letter stands for.
Our varsity L represents the commitment behind earning a letter: showing up, learning from coaching, contributing to a team and putting in the work throughout a season.
That meaning shapes the brand. We respect the effort athletes bring to their sport and the care families put into supporting it.
For the people supporting the athlete.
Supporting an athlete means helping them make informed choices as their training, competition and independence grow.
Our Parent Guide explains the role of each product and offers practical questions about ingredients, labels and use—so athletes and families can have a more informed conversation.
Daily preparation. Fuel for demanding sessions.
Explore how Varsity Creatine and Half-Time fit different parts of your training routine.