Letterman Standard is building straightforward sports nutrition for competitive athletes and the adults who support them. The goal is simple: make it easier to understand what a product is, why it exists, how it is used, and what was checked.
The meaning behind the L
The embroidered block L is inspired by the varsity letter an athlete earns through commitment to a team and season. It represents the work, consistency, and responsibility behind earning the letter—and it is the idea behind the Letterman Standard name.
Start with the athlete, not the product
Daily / During / After organizes three different training moments. It is not a recommendation that every athlete use three products. Food, water, sleep, a better schedule, qualified guidance, or no product may be the better answer.
What we aim to make clear
- Ingredients and meaningful amounts
- Purpose, directions, warnings, and allergens
- Current product and development status
- Testing and quality information tied to the exact product
Letterman Standard is based in Virginia and is preparing for an initial United States prelaunch. No product is currently available for purchase.
Explore the First Drop, read the Parent Guide, or join the Letterman List.